Leading automotive marketplace continues global expansion with a new destination for car enthusiasts and signals intent to enter the classic car market.
“Launching in the UK represents a significant addition to the Motor1.com portfolio,” said Geoff Love, president of Motor1.com European Operations. “It's a highly competitive market, but the unique blend of enthusiast content and quality car reviews will set Motor1.com apart from its competitors and provide manufacturers with a new platform to engage with car buyers.”
In addition to the launch of the new site, Love also announced accomplished editor Jon Quirk will join his team as Editor-in-Chief of the UK operation.
Quirk, who previously held roles at Autocar, Pistonheads, Which? and BskyB, became the youngest ever Editor-in-Chief of Auto Trader in 2012. During his tenure, both the content audience and engagement on site have more than doubled.
“I am very fortunate to have worked with some amazing people, and feel proud to have contributed a small part in an award-winning team,” Quirk said. “But the opportunity to build a great, digitally-driven company from the start with the right values, purpose and people is hugely exciting. With a consistent approach that relentlessly remembers the reader, Motor1.com is well set to be number one.”
Geoff Love added, “The addition of the UK brings the number of territories now to eight with a dedicated Motor1.com in the USA, Brazil, Canada, UK, France, Spain, Italy, and Turkey. We are on target to expand this to 20 by the end of the year – each offering bespoke news, reviews, and feature content to their respective markets.”
The addition of the United Kingdom site to the Network portfolio accelerates Motor1.com’s quest to become the pre-eminent global destination for motoring and motorsport enthusiasts.
The car sector in the UK is buoyant, both as an earnings contributor to the UK economy as well as representing a significant market for OEMs. In 2016 the UK registered over 2.6 million cars and the domestic car industry manufactured 1.7 million cars. Of these nearly 80% were earmarked for export – a record high.
As such, this new edition in the UK creates a presence in a key strategic automotive market for Motor1.com.
The launch of the UK Motor1.com business also foregrounds an intent to build a class-leading presence in the classic car sector, with a new digital offer being scheduled for launch to augment the Motor1.com portfolio.
“Motor1.com is following a similar growth path to its Motorsport.com sibling, we are also delighted to announce our intention to develop a presence in the classic/performance car arena,” said Love. “There is currently no true global platform serving this exciting market, but the Motorsport Network’s experience in building global content platforms allied to our rapid roll out program is ideally suited to establishing a significant brand to cater for collectors and enthusiasts.”