Autoblog.com and Motorsport.com to share digital content across each other’s platforms.
Under the partnership, Motorsport.com, a technologically advanced international network of online auto racing content will supply worldwide motorsport news and photos to Autoblog.com. Autoblog.com will distribute its industry-renowned automotive news, reviews and award-winning videos into Motor1.com.
“Some of the most popular videos and content we produce at Autoblog involve motorsports and racing. This partnership with the MotorsportNetwork.com will allow Autoblog to enhance our existing coverage in this space by tapping into their global network of journalists and content creators. At the same time, Autoblog will grow its influence and reach among enthusiasts by syndicating our content onto Motor1.com,” said Chris Eschenburg, Vice President and General Manager of Autoblog.
"Today is another important step in the global expansion of the MotorsportNetwork.com and all of our digital properties," said Charles Bradley, editor in chief, Motorsport.com. “We were very diligent in our search in choosing the right partner and believe that we have aligned with one of the best in the world in AOL’s Autoblog. Using our expertise in motorsports to enhance Autoblog.com, we also get the benefit of their quality content to ensure the growth of Motor1.com in return.”
Leveraging Motorsport.com’s worldwide footprint, including 15 editions in 11 native languages, the two companies will collaborate to deliver digital media offerings exclusively for customers. The content will be designed to both meet and anticipate consumers’ rapidly evolving needs in the desktop, tablet and mobile applications spaces.
GCA Savvian Advisors, under the direction of John F. Lambos, Managing Director, acted as financial advisor to Motorsport.com.
“This unique content partnership agreement between these two industry-leading companies symbolizes the importance of a focused effort on continually adding value to engage audience on all platforms,” said Lambos. “This partnership between Motorsport.com and Autoblog.com brings together two market leading brands while showcasing each of their innovative technologies and editorial strengths worldwide.”
Formed in 1994, Motorsport.com is a technologically advanced international network of online motorsports content featuring world-class digital distribution, video and interactive multimedia worldwide with news bureaus in 15 countries in 11 different languages, 24 hours a day, seven days a week.
AOL is a media technology company with a mission to simplify the internet for consumers and creators by unleashing the world's best builders of culture and code. As one of the largest online properties with approximately 500 million monthly global consumers of its premium brands and combined Microsoft inventory, AOL is at the center of disruption of how content is being produced, distributed, consumed and monetized by connecting publishers with advertisers on its global, programmatic content and advertising platforms. AOL's opportunity lies in shaping the future of the digitally connected world for decades to come. AOL is a subsidiary of Verizon.
Autoblog.com provides up-to-the-minute automotive news, reviews, podcasts, photographs, and commentaries about automobiles and the automotive industry. Autoblog.com was launched in 2003 and is owned by AOL.
For more information contact:
Scott Sebastian: M 1 312.519.5040
Vice President of Public Relations and Marketing