NEWS,SPEED,NEWS

MOTORSPORT.COM
07 Jul 2017

Motorsport.com launches tri-language Swiss edition

Motorsport.com has launched its most innovative international edition yet with a dedicated Swiss version available in three languages - German, French and Italian.

Swiss drivers are at the top of their game on the world's motorsport stage with Neel Jani and Sebastien Buemi holding titles as the reigning FIA World Endurance Championship and FIA Formula E champions respectively.

Stefano Comini has also dominated the TCR International Series, winning both the 2015 and '16 titles. Swiss Moto2 racer Thomas Luthi has also been starring on the world stage.

The country boasts its very own race-winning Formula 1 team, as Sauber has built and run cars from its Hinwil base since 1993. Before that, team patron Peter Sauber was a legend in sportscars - his cars winning the Le Mans 24 Hours in 1989 with Mercedes, as well as multiple World Sports Prototype titles.

Other past and present Swiss racing stars have included F1 stars Clay Regazzoni and Jo Siffert; touring car ace Alain Menu; three-time Le Mans winner Marcel Fässler, DTM racer Nico Muller and current Australian Supercars driver, Simona de Silvestro.

Switzerland also plays host to the Federation Internationale de l'Automobile (FIA) and Federation Internationale de Motocyclisme (FIM) headquarters.

To cater for fan demand for news, the Swiss edition will not only highlight the efforts of its local stars, but also make content available in the three main languages of the region.

Motorsport.com and its parent company, Motorsport Network, has experienced rapid growth in the past two years to become the world's largest independent automotive and motorsport-related digital platform connecting hundreds of millions of people that love motorsport and cars.

"One of our goals though all of our titles at Motorsport Network is to not only provide the latest news from around the world, but to give readers local insight highlighting drivers and teams from their own region," Motorsport Network CEO, Colin Smith said.

"From a technical perspective, our Swiss site is our most advanced yet and features news in French, German and Italian. Motorsport Network has the world's best motorsport journalists and our goal is to ensure we deliver the latest news to millions of fans around the world, wherever they live, and whatever language they speak."

The Swiss edition (which also incorporates the Principality of Liechtenstein) becomes the 21st separate Motorsport.com edition.

"Despite a long ban for circuit racing in Switzerland since 1955, interest in the sport at the grassroots level is on the rise through rally, slalom and hillclimb national championships," said Lorenzo Senna, Motorsport.com Switzerland Country Leader.

"Motorsport.com continues to grow across the globe and we're thrilled to be the first edition to offer three separate languages for our fans."

In total, Motorsport Network offers 27 global editions of websites - also including automotive site, Motor1.com - social media channels and magazines edited by local experts. The network recently hit a record 136 million monthly page views across 81 countries in 17 different languages.

"Our editorial team features a squad of vastly experienced journalists catering specifically for our different language editions including Peter Wyss (German) and Laurent Missbauer (French) and historian Adrian Cimarosti," said Gabriele Testi, Motorsport.com Swiss editor-in-chief.

"We're also adding driver columns for top Swiss drivers Sebastien Buemi, Nico Muller and Stefano Comini, representing French, German and Italian speaking parts of Switzerland. All three columns will be available in all three languages."

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