Former MotorTrend marketing leader and brand specialist Kristene Turner joins international media and technology company.
London, 29th April 2021: Expanding the managerial team further, Motorsport Network has appointed Kristene Turner as their new Senior Vice President, Marketing, and she will serve as the Head of Marketing and Brand for the business globally.
Kristene is an experienced direct-to-consumer marketing and brand executive who has spent her career dedicated to successfully growing digital businesses for world-class brands and media organizations. She also has extensive experience in the games industry, notably with Disney, that aligns well with the Network’s fast-growing Motorsport Games division. Her background makes her the ideal leader to drive the marketing and brand for Motorsport Network’s rapidly expanding global business.
Joining The Network from Discovery Inc’s MotorTrend Group, Kristene brings a wealth of experience and knowledge of the marketing sector and the current trends of the industry. Her career prior, saw her working at the Walt Disney Company for 12 years, where she progressed to be the Head of Product Marketing for Disney’s game and app portfolio. This included working on projects such as Disney Club Penguin, Disney Frozen Free Fall, Disney Emoji Blitz, Star Wars Commander, and Marvel: Avengers Alliance.
Photo by: Motorsport.com
Her time at MotorTrend Group, a Discovery Inc. joint venture, saw her take on the role of Head of Marketing, responsible for the company’s strategic marketing and brand vision, customer marketing, and subscriber acquisition for all of MotorTrend’s businesses including its growing streaming video service. All elements of Kristene’s working background fit seamlessly in with Motorsport Network’s own business models, proving that Kristene’s input will help push The Network to the next level in optimizing multiple sectors.
The Senior Vice President, Marketing role will see Kristene define the vision and marketing strategy to establish and reinforce Motorsport Network as the premiere brand and digital destination for motorsport and automotive enthusiasts around the world. Reaching out to the 56-million monthly users Motorsport Network brings onto its platforms and the launch of new Motorsport.tv Live – the world’s first live motorsport news channel – Kristene will help streamline user’s flow, keeping them moving from one Motorsport Network business to another to optimize all the company can offer.
Ben Block, CEO, Motorsport Network said: “We are thrilled to have Kristene join Motorsport Network. Her experience at both MotorTrend and Disney makes her uniquely positioned to help drive our future growth.”
Kristene Turner, Senior Vice President, Marketing of Motorsport Network said: “I’m thrilled to join the leadership team at Motorsport Network, a clear market leader and digital innovator in motorsports and the automotive industry. As a consumer-focused marketer, I’m energized by the opportunity to super-serve passionate fanbases like motorsports fans and automotive enthusiasts globally. My background in growing digital and subscription businesses, leading marketing for world-class brands and working in automotive entertainment align well with the Motorsport Network business. It’s a privilege to be part of an admired and growing brand and a talented team and I look forward to playing a critical role in its future success.”
About Motorsport Network
Every month over 56 million dedicated users visit a Motorsport Network digital property, to buy, to learn, to be entertained, or simply to feed their passion for cars and racing.
We sit at the heart of the Racing and Automotive industries and provide authoritative thought leadership as well as unique experiences to our customers. We take them on a customer journey that encompasses news and insights, events, tickets, games, and eSports, so we leverage the network effect to add value to their experience. We use our in-house technology and modern data tools to continuously test, learn and improve. Our processes, content creation, and products are constantly evolving to better serve our audience.