12 Jul 2016 Announces Acquisition of World’s Largest Online Ferrari Community -

The world’s most-read motorsports digital media company,, today announced the acquisition of digital assets to the largest online Ferrari community in the world, will expand into’s multinational and multimedia presence, including 21 editions and 14 native languages while offering the largest global Ferrari online community in the world.

A privately held company, was established in 2000 by its founder and current CEO, Rob Lay. Mr. Lay will retain the same position within the new company while leading all day-to-day operations.

“After several worldwide inquiries to purchase, it was clear the best partner for our community was and the Motorsport Network,” said Lay.

“Our mission has always been to provide owners and enthusiasts of the prancing horse a better way to connect, engage and collaborate about everything Ferrari.” is the most active online Ferrari community in the world with more than 95% of the owner and enthusiast forum market share, 175,000 registered users, 10 million posts, and four million monthly page views.

“Pairing with will enable our readership to have seamless points of engagement when discussing everything Ferrari,” said Zak Brown, non-executive chairman,

“Since our inception, has grown opportunistically through acquisition that has leveraged our deep expertise in motorsports and automotive-related sectors.

"Now with the help of our incredible technology team, we look forward in extending into our international network.”

#208 Ferrari of Ft. Lauderdale 458
#208 Ferrari of Ft. Lauderdale 458

Photo by: Ferrari

The acquisition further builds upon’s long-standing relationship with Ferrari via its network of multi-national and multi-language platforms including, and Amalgam Collection:

  • “Official Digital Media Partner” to the 2015 Ferrari World Finals.
  • owns one of the largest Ferrari motorsports content databases in the world featuring teams and driver pages, digital images, and world-class editorial. 
  • is an e-commerce home to a premier collection of Scuderia Ferrari authentic team and driver collections.
  • Since 1999 sister company Amalgam Collection has maintained a licensing agreement with Ferrari S.p.A. to produce handcrafted and state-of-the art motor racing and automobile collections. is part of the Motorsport Network of companies. 


Formed in 1994, is technologically advanced international digital media group specializing in motor racing content offering 21 editions in 14 languages, 24 hours a day, seven days a week. It is part of the Motorsport Network.





Established in 2000, is the largest online Ferrari community in the world with over 175,000 registered users, including over 10 million posts.



For more information contact:

Scott Sebastian: M 1 312.519.5040


Vice President of Public Relations and Marketing